Radically improve your effectiveness by providing the right experiences at the right times for all your key audiences.
Consistency is key. Make sure your messaging and content is aligned across multiple channels, including email, PPC, social, and more.
A complete toolkit that provides everything you need to plan, create, track and measure your content-driven experiences.
Creating relevant experiences for your audiences is imperative, but to improve, you need to know what's working—and what's not.
Best practices for creating relevant, content-driven experiences that create your ideal customer, accelerate the buyer’s journey, and turn customers into advocates.
Personalization is all the rage in marketing, and for good reason. In a B2C context like e-commerce, it can dramatically improve shopping experiences but personalization in the B2B world is a completely different animal.
By now, most marketers have been schooled on the importance of lead nurturing. We know that, according to Forrester Research, companies that excel at lead nurturing generate 50% more sales leads at 33% lower cost per lead. And we know that in order to keep our sales teams happy, we should educate and engage prospects before we pass them off to sales. But how do we nurture leads beyond the inbox?