Mura Experience Platform

B2B Content Personalization to Create Your Ideal Customer, Accelerate the Buyer Journey and Turn Customers into Advocates.


Relevant Experiences

Radically improve your effectiveness by providing the right experiences at the right times for all your key audiences.

Multi-Channel Alignment

Consistency is key. Make sure your messaging and content is aligned across multiple channels, including email, PPC, social, and more.

Content Marketing

A complete toolkit that provides everything you need to plan, create, track and measure your content-driven experiences.

Buyer Journey Optimization

Creating relevant experiences for your audiences is imperative, but to improve, you need to know what's working—and what's not.

The B2B Marketer's Guide to Content Personalization

The B2B Marketer's Guide to Content Personalization

Best practices for creating relevant, content-driven experiences that create your ideal customer, accelerate the buyer’s journey, and turn customers into advocates.

Learn More

From Our Blog

How Marketers Can Create Binge-Worthy Content Experiences

The binge-watching phenomenon has taught cable networks and digital content providers important lessons about customer preferences. The behavioral shift also offers invaluable insights for savvy marketers about messaging, storytelling, and customer delight.

Read More
What One City's Identity Crisis Can Teach You About Storytelling

By rebranding the city as America’s farm-to-fork capital, Visit Sacramento rewrote its narrative and brought it out of the Bay Area’s shadow. Sonya saw an opportunity to take advantage of the rising popularity of foodie culture while expanding Sacramento’s brand. Most importantly, the shift inspired residents to become brand advocates for their hometown.

Read More