Mura Experience Platform

B2B Content Personalization to Create Your Ideal Customer, Accelerate the Buyer Journey and Turn Customers into Advocates.


Content Personalization

Radically improve your effectiveness by providing the right experiences at the right times for all your key audiences, including specific accounts.

Multi-Channel Alignment

Consistency is key. Make sure your messaging and content on your web sites is aligned across all channels, including email, PPC, social.

Content Marketing

A complete toolkit that provides everything you need to plan, create, track and measure your content-driven experiences.

Buyer Journey Optimization

Creating relevant experiences for your audiences is imperative, but to improve, you need to know what's working—and what's not.

The B2B Marketer's Guide to Content Personalization

The B2B Marketer's Guide to Content Personalization

Best practices for creating relevant, content-driven experiences that create your ideal customer, accelerate the buyer’s journey, and turn customers into advocates.

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From Our Blog

[Webinar] Storytelling: Digital's Most Disruptive Hack

Wise business executives, content marketers, developers, and programmers understand that clarity is king in every aspect of their digital careers. And they use story to hack through the clutter, rise above the noise and be heard. Join Park Howell from the Business of Story in this webinar that will show why storytelling is much more than a marketing buzzword. Learn how to use this critical human skill to cut through the digital noise with your code, content and career.

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How Storytelling Soft Skills Can Create Better User Experiences in Technical Careers

Business storytelling in the digital world is like programming code: The cleaner it is the better the user experience. Park Howell from The Business of Story explains why the power of person-to-person communication is much more than a “soft skill”.

By Park Howell
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