Mura Experience Platform

The B2B Content Personalization Engine

Relevant Experiences

Radically improve your effectiveness by providing the right experiences at the right times for all your key audiences.

Marketing Automation Integration

Close the Marketing Automation loop with experiences that deliver when email can't.

Content Marketing

A complete toolkit that provides everything you need to plan, create, track and measure your content-driven experiences.

Buyer Journey Optimization

Creating relevant experiences for your audiences is imperative, but to improve, you need to know what's working—and what's not.

Best Practices for Creating a Strategic Content Plan

Whitepaper: Best Practices for Creating a Strategic Content Plan and How to Use it to Power Content Targeting

Get the most out of content targeting by developing and applying content using a buyer-centric strategy.

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From Our Blog

Why Relevance Outsmarts Personalization in B2B Marketing

Personalization is all the rage in marketing, and for good reason. In a B2C context like e-commerce, it can dramatically improve shopping experiences but personalization in the B2B world is a completely different animal.

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Lead Nurturing - Outside the Inbox

By now, most marketers have been schooled on the importance of lead nurturing. We know that, according to Forrester Research, companies that excel at lead nurturing generate 50% more sales leads at 33% lower cost per lead. And we know that in order to keep our sales teams happy, we should educate and engage prospects before we pass them off to sales. But how do we nurture leads beyond the inbox?

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