Mura Experience Platform

B2B Content Personalization to Create Your Ideal Customer, Accelerate the Buyer Journey and Turn Customers into Advocates.

 

Content Personalization

Radically improve your effectiveness by providing the right experiences at the right times for all your key audiences, including specific accounts.

Multi-Channel Alignment

Consistency is key. Make sure your messaging and content on your web sites is aligned across all channels, including email, PPC, social.

Content Marketing

A complete toolkit that provides everything you need to plan, create, track and measure your content-driven experiences.

Buyer Journey Optimization

Creating relevant experiences for your audiences is imperative, but to improve, you need to know what's working—and what's not.

The B2B Marketer's Guide to Content Personalization

The B2B Marketer's Guide to Content Personalization

Best practices for creating relevant, content-driven experiences that create your ideal customer, accelerate the buyer’s journey, and turn customers into advocates.

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From Our Blog

Crafting a B2B Marketing Strategy with Flow in Mind

I was first introduced to the concept of Flow as we reworked our brand story. The brainchild of psychologist Mihaly Csikszentmihalyi, flow is the engaged focus in an activity that brings an elevated level of enjoyment and fulfillment.

By Sean Schroeder
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How to Live by Your Unique Value Proposition

Creating a brand story and Unique Value Proposition isn't easy. But it's imperative if you don't want to fall into the "low cost leader" category of commoditization.

By Sean Schroeder
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