Mura Content Experience Blog

Want to Buy the Hot New iPhone X? Here Are 3 Product Messaging Lessons You've Probably Already Absorbed.

Even though Steve Jobs is gone, Apple remains a premier storyteller in tech. Not every company is ready to emulate this example, but Apple provides a shining example of how to transform product messaging into authentic conversations.

By Sean Schroeder
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The Art of Perfecting Your Personalization Tactics

Personalization is, at its heart, simply tailoring a combination of specific messaging and content from a predefined menu.

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How to Devise Truly Creative Content Experiences

Marketing, when done well, is both an art and a science. In an age where analytics and metrics tend to dominate marketing discussions, it can be easy to forget the creative side of the equation.

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Will You Be Automated or Will You Invent Shipwrecks?

With the advent and popularity of Artificial Intelligence (AI) and solutions based on it, there’s been a lot of discussion about which jobs will be replaced by increasingly intelligent technology. Previous jobs were eaten by the information age and gave birth to the Knowledge Worker. So what comes next? The Wisdom Worker.

By Sean Schroeder
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How Uniting Marketing and IT Can Help Your Company

We often talk about sales and marketing alignment, but there’s another alignment that needs to happen: marketing and IT. It would behoove us all to get these disparate departments on the same page.

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5 Ways to Better Measure Site Engagement

Page views, and bounce rates tell only half the story. Here are some tips on the additional data you should be capturing to give you more insight into what your users actually do once they're on the page.

By Ronnie Duke
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How to Provide Content Experiences that People Actually Find

By combining the talents of many different diverse individuals, from executive to technical staff to content marketing teams, businesses can effectively SEO themselves and position themselves for years or even decades of success.

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3 Big Things Marketers Don't Get Right

We can get so caught up in the product and features that we forget who it’s actually for and why they benefit from it in the first place. “It's not about your products first and your company second. It has to be about the buyer. The buyer's at the center of the world." It has to be a marketing strategy based on the experience itself.
 

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Uncovering the True Value of Content Marketing Experiences

As marketers, trying to keep up with today’s fast-changing marketplace can seem like a Herculean task. Not only are there now dozens of channels (everything from traditional print to the wide array of digital channels like social media and email, just to name but a few) but there is often increasing pressure on marketers to bring in more leads with fewer resources. To say marketers are stuck between a rock and a hard place today would be an understatement.

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Turnkey Marketing Clouds Fall Short, Here's How You Can Build Your Own

Software providers have responded to the demand of an ever-expanding, technologically evolving marketing realm with “plug and play” marketing solutions that promise to handle everything at the push of a button. It might sound like a dream come true, but is it?

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How Marketers Can Create Binge-Worthy Content Experiences

The binge-watching phenomenon has taught cable networks and digital content providers important lessons about customer preferences. The behavioral shift also offers invaluable insights for savvy marketers about messaging, storytelling, and customer delight.

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Is "Right Message, Right Person, Right Time" the Wrong Message to Content Marketers?

From Content Shock to CRaP--and an all around lack of quality content--the biggest threat to Content Marketing seems to be Content Marketing itself. By identifying some serious issues with the prevailing wisdom about messaging, we can see what we might be overlooking and how we might do better.

By Sean Schroeder
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What One City's Identity Crisis Can Teach You About Storytelling

By rebranding the city as America’s farm-to-fork capital, Visit Sacramento rewrote its narrative and brought it out of the Bay Area’s shadow. Sonya saw an opportunity to take advantage of the rising popularity of foodie culture while expanding Sacramento’s brand. Most importantly, the shift inspired residents to become brand advocates for their hometown.

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How Storytelling Accelerates Your Pipeline Velocity

Marketers typically don’t think of themselves as storytellers. Creatives? Yes. SEO experts? Sometimes. Wordsmiths? You bet. But “master storyteller” doesn’t usually fall under their job description. Yet that’s exactly what marketers are.

By Sean Schroeder
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Three Pivots B2B Marketing Strategies Need to Create Compelling Experiences

The difference between a drive-by view and a meaningful engagement with your audience is based on the perceived value of the experience—by the audience. Unfortunately, customer experiences are often defined by the experience we want our customers to have, rather than those they expect and need to have with us.

By Ardath Albee
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Why Relevance Outsmarts Personalization in B2B Marketing

Personalization is all the rage in marketing, and for good reason. In a B2C context like e-commerce, it can dramatically improve shopping experiences but personalization in the B2B world is a completely different animal.

By Sean Schroeder
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The Role People Play in the Success of Technology

Technology is constantly changing the way we live. From self-driving cars and omnipresent chatbots to automated marketing tools, it sometimes feels like humans are being edged out by our robotic overlords instead of fulfilling "the promise that technology allows humans to be better humans."

By Sean Schroeder
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B2B Content Personalization

Content personalization is commonly misunderstood. In this post, we define what it is, why it's important and provide an example of how we can use it as part of our B2B marketing mix.

By Sean Schroeder
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Tips for Creating Content at Each Stage of the Buying Journey

When creating relevant, content-driven experiences one of the important steps is mapping—and creating—content for these experiences.

By Jeff Freund
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Cards Against Humanity & Content Personalization: Telling Your Story

In an age where relevance is not only desired, but expected, we can’t underestimate the value and opportunity this dance with the customer creates. What’s interesting and unexpected, is how this dance becomes a conversation in which your response begins to tell your own story, even while you learn your customer’s.

By Sean Schroeder
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