Mura Content Experience Blog

Struggling With Content Personalization? Play Cards Against Humanity

It might sound crazy, but a few rounds of Cards Against Humanity can teach you quite a bit about content personalization. Players quickly learn that no content experience is neutral. A combination of cards that delights one player might flop with everyone else.

By Sean Schroeder
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How to Measure Content Marketing to Reach Your Goals

Getting your content marketing analysis right isn’t just about finding out how successful your strategy is and validating it to stakeholders. It’s the only way you’ll be able to make your content marketing strategy better and use it for achieving business goals.

By Michael Brenner
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How to Use Data to Tell a Stronger Story

Data visualizations that don't communicate a larger story don't succeed. While data lends authenticity to a story, when the story is overwhelmed by it, and context takes a back seat, you run the risk of completely losing your audience. Jon Gatrell from Pragmatic Marketing explores the steps to balance your data, design, and messaging.

By Jon Gatrell
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Understanding How, When and Why Customers Buy

Once we understand what influences how people make decisions, we can look at how they rationalize the decisions they end up making. By understanding the interconnected and constantly shifting decision-making framework buyers use, it makes it easier to get our heads around how 21st-century customers make choices with their money.

By Carla Johnson
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Effective Personalization Emerging as a Top Priority as B2B Brands Look to Keep Pace on Creating Relevant, Contextual Buyer Experiences

As marketers adapt their strategies to enhance personalization efforts to a human level, an ongoing challenge is to scale that personalization to stay consistent through multiple channels.

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Content Personalization Instead of Promotion

With the rise of the Internet, consumers today have access to gazillions of information pieces. It is the dialogue between consumers and companies which is critical to the practice of creatin

By Michael Brenner
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Learn The Facebook Ads Two-Step For B2B Lead Generation

When it comes to lead generation with Facebook ads, your digital content plays a much bigger role than with AdWords or traditional display ads.

By Logan Mayville
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[Webinar] Storytelling: Digital's Most Disruptive Hack

Wise business executives, content marketers, developers, and programmers understand that clarity is king in every aspect of their digital careers. And they use story to hack through the clutter, rise above the noise and be heard. Join Park Howell from the Business of Story in this webinar that will show why storytelling is much more than a marketing buzzword. Learn how to use this critical human skill to cut through the digital noise with your code, content and career.

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How Storytelling Soft Skills Can Create Better User Experiences in Technical Careers

Business storytelling in the digital world is like programming code: The cleaner it is the better the user experience. Park Howell from The Business of Story explains why the power of person-to-person communication is much more than a “soft skill”.

By Park Howell
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Contextually-Aware Content Amps Up the Online Experience

Contextually aware content can enrich online experiences by anticipating user needs, but it also demands that users have a firm grasp of the customer journey and information architecture already in place.

By Geoffrey Bock
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MarTech Survival Guide at MuraCon 2018

Join Peg Miller as she teaches you how to ask the right questions of your vendor to make better MarTech decisions, identifying common pitfalls and how to avoid them, at MuraCon 2018 in Sacramento.

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Nine Things You Need to Know Before Buying Any Marketing Technology

While marketers are being charged with making technology decisions, we often lack the experience in evaluating technology and driving implementations, which can cause marketing technology implementations to fail.

By Peg Miller
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What Cards Against Humanity Can Teach Marketers About Content Personalization

What can marketers learn from Cards Against Humanity and how can you apply those learnings to your content personalization strategy? Sean Schroeder explains.

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MuraCon Keynote Announced! Park Howell from the Business of Story

As this year's keynote speaker at MuraCon 2018, The Business of Story's Park Howell will show us how using the power of story to communicate what you make happen as a Wisdom Worker can advance your personal and professional missions further, faster.

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A Conversation with Robert Rose - Part 2

In this first half of this conversation between blueriver’s Sean Schroeder and the Content Marketing Institute’s Robert Rose, they overviewed the current fragmented marketing landscape. To help marketing teams make sense of the terrain, both are ready with sound advice and critical thinking in part two of this discussion.

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A Conversation with Robert Rose - Part 1

What does the future of marketing look like? No one has a crystal ball, but the rise of constant connectivity and an ever-growing list of channels is making marketers’ heads spin.

So what can marketers do to more effectively reach their target audiences in this increasingly fragmented landscape? To dive into the future of marketing, blueriver’s Sean Schroeder recently sat down with one of the foremost experts on the topic, Robert Rose of the Content Marketing Institute.

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Beyond Lead Generation: Developing an Audience

Describing the value in an audience is one thing, but how can marketers obtain one in the first place? If existing marketing efforts aren’t making the grade, and data stores in place now are incomplete, then where do you begin? Marketing expert Robert Rose suggests using great content marketing experiences.

 

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4 Lessons to Help You Market like a Rock Star

Most creative individuals — whether we’re talking about rock stars, actors, or artists — don’t start with the audience in mind. Although they deliver content that appeals to widespread audiences, the creative process often begins as a personal journey.

By Sean Schroeder
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Want to Buy the Hot New iPhone X? Here Are 3 Product Messaging Lessons You've Probably Already Absorbed.

Even though Steve Jobs is gone, Apple remains a premier storyteller in tech. Not every company is ready to emulate this example, but Apple provides a shining example of how to transform product messaging into authentic conversations.

By Sean Schroeder
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How Uniting Marketing and IT Can Help Your Company

We often talk about sales and marketing alignment, but there’s another alignment that needs to happen: marketing and IT. It would behoove us all to get these disparate departments on the same page.

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