Mura Content Experience Blog

How to Develop Personas to Drive Content Personalization

There’s a lot of talk out there about personalizing content and having “one-to-one” conversations with buyers. And while personalization can yield some great benefits, it’s difficult to scale, with marketers citing the ability “to personalize every single customer interaction with relevant data and offers” as their biggest challenge according to Forrester. There's an easier way.

By Dina Rodriguez
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Is "Right Message, Right Person, Right Time" the Wrong Message to Content Marketers?

From Content Shock to CRaP--and an all around lack of quality content--the biggest threat to Content Marketing seems to be Content Marketing itself. By identifying some serious issues with the prevailing wisdom about messaging, we can see what we might be overlooking and how we might do better.

By Sean Schroeder
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Technology, Process, Strategy & People

From our favorite sessions emerged a theme: No technology can drive results in the absence of thoughtful strategy with clear goals and tactics. 

By Sean Schroeder
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Motivating Employees to Create Content

We understand the benefits to our employees to create content, but how do we create an environment to give them the opportunity to see the benefits?

By Dina Rodriguez
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Turn Your Employees into Successful Content Creators

Useful advice on how to get your employees to generate great content and how to avoid common issues along the way.

By Dina Rodriguez
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