Mura Content Experience Blog

Video Marketing & the Buyer Journey

In the first of 3 interviews from Marketo Summit, Michael Litt shares with us some proven metrics on how you can use video to add more value to potential customers throughout their buying journey.

By Ronnie Duke
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Sending Custom Querystrings to Marketo

Marketo is great for tracking page-based activity on your site, such as the user landing on a particular page, or clicking a link. But what about non page-load actions?

By Ronnie Duke
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5 Ways to Better Measure Site Engagement

Page views, and bounce rates tell only half the story. Here are some tips on the additional data you should be capturing to give you more insight into what your users actually do once they're on the page.

By Ronnie Duke
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Personalization vs Persona-ization

Personalization and the use of personas have both been hot topics for awhile now. Some argue that using personas just isn’t personal enough, while others argue that personalization doesn’t scale. But which is it?

By Sean Schroeder
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How to Develop Personas to Drive Content Personalization

There’s a lot of talk out there about personalizing content and having “one-to-one” conversations with buyers. And while personalization can yield some great benefits, it’s difficult to scale, with marketers citing the ability “to personalize every single customer interaction with relevant data and offers” as their biggest challenge according to Forrester. There's an easier way.

By Dina Rodriguez
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Is "Right Message, Right Person, Right Time" the Wrong Message to Content Marketers?

From Content Shock to CRaP--and an all around lack of quality content--the biggest threat to Content Marketing seems to be Content Marketing itself. By identifying some serious issues with the prevailing wisdom about messaging, we can see what we might be overlooking and how we might do better.

By Sean Schroeder
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Technology, Process, Strategy & People

From our favorite sessions emerged a theme: No technology can drive results in the absence of thoughtful strategy with clear goals and tactics. 

By Sean Schroeder
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Motivating Employees to Create Content

We understand the benefits to our employees to create content, but how do we create an environment to give them the opportunity to see the benefits?

By Dina Rodriguez
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Turn Your Employees into Successful Content Creators

Useful advice on how to get your employees to generate great content and how to avoid common issues along the way.

By Dina Rodriguez
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How to Devise Truly Creative Content Experiences

Marketing, when done well, is both an art and a science. In an age where analytics and metrics tend to dominate marketing discussions, it can be easy to forget the creative side of the equation.

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The Art of Perfecting Your Personalization Tactics

Personalization is, at its heart, simply tailoring a combination of specific messaging and content from a predefined menu.

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