Mura Content Experience Blog

Nurturing Beyond the Inbox: Closing the Email Loop

Email marketing has historically been one of the most effective methods of digital marketing. But what do we do when email fails? How do we ensure our leads are seeing relevant content on our websites even when they aren't opening our emails?

By Ronnie Duke
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How to Research Blog Topics

We all know what it’s like to get that spark of an idea. We feel inspired and ready to take on the world with our blog post. The bones of the idea are there, but to make sure we’re credible, we need to see if the facts and figures back up our claims. With research, we can feel solid about the questions we’re asking and what we have to say in response.

By Dina Rodriguez
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Measuring Video Engagement with Wistia and Marketo

As video marketing becomes more and more important, marketers need to look beyond the play count and access more detailed analytic data on users' activity to see not only who's watching these videos, but which parts they watched or which they skipped over completely.

By Ronnie Duke
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Fine Tuning Buyer Personas

Justin Gray from LeadMD shares with us why user behavior doesn't necessarily dictate the buying potential of that lead. 

By Ronnie Duke
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Long-Term Nurturing, User-Generated Content and Wine

When an industry gets caught in an economic downturn, it can be a challenge to not only generate leads, but to nurture them as well. For marketer Bridget Kulla of James Hardie Industries, it meant pivoting from B2B to B2C and going beyond digital to weather the housing market crash of 2008.

By Sean Schroeder
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Video Marketing & the Buyer Journey

In the first of 3 interviews from Marketo Summit, Michael Litt shares with us some proven metrics on how you can use video to add more value to potential customers throughout their buying journey.

By Ronnie Duke
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Sending Custom Querystrings to Marketo

Marketo is great for tracking page-based activity on your site, such as the user landing on a particular page, or clicking a link. But what about non page-load actions?

By Ronnie Duke
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5 Ways to Better Measure Site Engagement

Page views, and bounce rates tell only half the story. Here are some tips on the additional data you should be capturing to give you more insight into what your users actually do once they're on the page.

By Ronnie Duke
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Personalization vs Persona-ization

Personalization and the use of personas have both been hot topics for awhile now. Some argue that using personas just isn’t personal enough, while others argue that personalization doesn’t scale. But which is it?

By Sean Schroeder
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How to Develop Personas to Drive Content Personalization

There’s a lot of talk out there about personalizing content and having “one-to-one” conversations with buyers. And while personalization can yield some great benefits, it’s difficult to scale, with marketers citing the ability “to personalize every single customer interaction with relevant data and offers” as their biggest challenge according to Forrester. There's an easier way.

By Dina Rodriguez
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Is "Right Message, Right Person, Right Time" the Wrong Message to Content Marketers?

From Content Shock to CRaP--and an all around lack of quality content--the biggest threat to Content Marketing seems to be Content Marketing itself. By identifying some serious issues with the prevailing wisdom about messaging, we can see what we might be overlooking and how we might do better.

By Sean Schroeder
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Technology, Process, Strategy & People

From our favorite sessions emerged a theme: No technology can drive results in the absence of thoughtful strategy with clear goals and tactics. 

By Sean Schroeder
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Motivating Employees to Create Content

We understand the benefits to our employees to create content, but how do we create an environment to give them the opportunity to see the benefits?

By Dina Rodriguez
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Turn Your Employees into Successful Content Creators

Useful advice on how to get your employees to generate great content and how to avoid common issues along the way.

By Dina Rodriguez
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How to Devise Truly Creative Content Experiences

Marketing, when done well, is both an art and a science. In an age where analytics and metrics tend to dominate marketing discussions, it can be easy to forget the creative side of the equation.

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The Art of Perfecting Your Personalization Tactics

Personalization is, at its heart, simply tailoring a combination of specific messaging and content from a predefined menu.

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