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There are 2 item(s) tagged with the keyword "ICC".
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- 1. Three Pivots B2B Marketing Strategies Need to Create Compelling Experiences
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The difference between a drive-by view and a meaningful engagement with your audience is based on the perceived value of the experience—by the audience. Unfortunately, customer experiences are often defined by the experience we want our customers to have, rather than those they expect and need to have with us.
- By Ardath Albee
- 2. How Storytelling Accelerates Your Pipeline Velocity
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Marketers typically don’t think of themselves as storytellers. Creatives? Yes. SEO experts? Sometimes. Wordsmiths? You bet. But “master storyteller” doesn’t usually fall under their job description. Yet that’s exactly what marketers are.
- By Sean Schroeder
Displaying: 1 - 2 of 2
The B2B Marketer's Guide to Content Personalization
Best Practices to Power Relevant, Content-Driven Experiences that Create Your Ideal Customer, Accelerate the Buyer’s Journey, and Turn Customers Into Advocates