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The B2B Marketer's Guide to Content Personalization

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Best practices for creating relevant, content-driven experiences that create your ideal customer, accelerate the buyer’s journey, and turn customers into advocates. This whitepaper provides practical guidance including:

  • 3 key attributes that define strategic content planning
  • The 7 essential elements of a strategic content plan
  • A step-by-process for creating a strategic content plan
  • How to be relevant at scale by "persona-izing" content experiences
  • How to define relevant (and contextual) content-driven experiences
  • How to audit and score content and map it to specific experiences
  • How to Measure Success