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Best Practices for Creating a Strategic Content Plan (and How to Use It to Power Content Targeting)

Whitepaper CoverGet the most out of content targeting by developing and applying content using a buyer-centric strategy. This whitepaper provides practical guidance including:

  • What 7 steps lead to a strategic content plan that engages your buyers
  • How to successfully organize content planning sessions across your team
  • When and how to create targeted content-driven experiences