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Connecting Content Marketing Experiences

Three keys to more connected and aligned technology and marketing agendas

By Robert Rose, Senior Contributing Analyst, Digital Clarity Group; Chief Strategy Officer, Content Marketing Institute

When looking at ways to balance and prioritize the needs of the converged content strategy, the Hobson’s choice facing marketers seems to be this: Do it badly or don’t do it at all. And with the only choice being to “do it,” most marketers are trying to hedge their bets and make the most out of small, experimental campaigns. The key is that at the heart of a successful content and converged media strategy is an active, connected, and participatory audience.

 

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