Mura Experience Platform

B2B Content Personalization to Create Your Ideal Customer, Accelerate the Buyer Journey and Turn Customers into Advocates.

 

Content Personalization

Radically improve your effectiveness by providing the right experiences at the right times for all your key audiences, including specific accounts.

Multi-Channel Alignment

Consistency is key. Make sure your messaging and content on your web sites is aligned across all channels, including email, PPC, social.

Content Marketing

A complete toolkit that provides everything you need to plan, create, track and measure your content-driven experiences.

Buyer Journey Optimization

Creating relevant experiences for your audiences is imperative, but to improve, you need to know what's working—and what's not.

The B2B Marketer's Guide to Content Personalization

The B2B Marketer's Guide to Content Personalization

Best practices for creating relevant, content-driven experiences that create your ideal customer, accelerate the buyer’s journey, and turn customers into advocates.

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From Our Blog

Why Lead Source is Fake News

Lead source is a critical piece of data you need in order to assess the value of your marketing campaigns and part of proper lead management. When done right, you can measure the value of your marketing campaign efforts and ROI. When done wrong, they can become “fake news.” DemandRamp Marketing Operations Manager Ronnie Duke explains how to set up your lead sources to get better data and better analytics and avoid them becoming fake news. 

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With Great CaaS Comes Great Flexibility

A CaaS strategy reduces your marketing workload while yielding incredible results. This approach makes it possible to store and manage content from a single place, delivering relevant material to any device or channel precisely when it’s needed. For marketers, this fuels content reuse, multichannel distribution, and contextual delivery (i.e., content personalization).

By Sean Schroeder
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