Mura Experience Platform

B2B Content Personalization to Create Your Ideal Customer, Accelerate the Buyer Journey and Turn Customers into Advocates.


Content Personalization

Radically improve your effectiveness by providing the right experiences at the right times for all your key audiences, including specific accounts.

Multi-Channel Alignment

Consistency is key. Make sure your messaging and content on your web sites is aligned across all channels, including email, PPC, social.

Content Marketing

A complete toolkit that provides everything you need to plan, create, track and measure your content-driven experiences.

Buyer Journey Optimization

Creating relevant experiences for your audiences is imperative, but to improve, you need to know what's working—and what's not.

The B2B Marketer's Guide to Content Personalization

The B2B Marketer's Guide to Content Personalization

Best practices for creating relevant, content-driven experiences that create your ideal customer, accelerate the buyer’s journey, and turn customers into advocates.

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From Our Blog

Personalization Is The Future Of Content Marketing

Personalization is about targeting content that is tailored to individuals based on their needs and interests. Why is this important? With the flood of content people are exposed to every day, they will only read what is relevant and valuable to them. The rest will just get ignored.

By Michael Brenner
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Creating Flow for Teams

Flow is the feeling of complete and energized focus in an activity, with a high level of enjoyment and fulfillment - and when you’re in this state of flow you undeniably produce results and feel a deep sense of accomplishment. So how can we create more of this state in the workplace? Blueriver’s Senior Project Manager, Christine Ballisty gives her seven keys for creating Flow for her team.

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