Mura Content Experience Blog

How to Make Your Marketing Reflect Your Good Intentions

Ad-blocking software has never been more in vogue, helping millions of consumers avoid disruptive marketing on a daily basis. Odds are that you might even rely on the software yourself. Given this trend of tuning out intrusive ads (which shouldn’t surprise anyone at this point), why do so many marketers insist on interruption as a tactic? Full-screen modal windows, this generation’s version of annoying pop-ups, somehow remain quite popular on the internet.

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Customer, Interrupted: Second-Guessing Digital Marketing's Most Effective Tactic

While interruptive tactics can be effective, marketers must first weigh short-term benefits with long-term costs. Full-screen overlays, modal windows, and interstitials may be highly visible, but they can damage the overall user experience and leave a bad taste in visitors’ mouths. These modern pop-ups are simply a new breed of interruptive marketing that prioritizes business needs over the experience we’re creating.

By Sean Schroeder
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Surviving Your Next MarTech Implementation

Do you have clothes in your closet that you’ve just never worn? For a lot of companies, that t-shirt with the tags still on it is a lot like some of their marketing technology - purchased with the best intentions but never used.

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Accelerating the Customer Journey with Content Personalization

Content Personalization has become a hot topic and many organizations are worried about missing a great opportunity to connect with their audiences and customers by not knowing where to start.

 

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Personalization and Four Other Marketing Automation Superpowers

Marketing in a way that’s personal and yet automated is usually a point of confusion. However, according to Mautic Founder David Hurley, it is possible to do both of those things at the same time. Join Hurley to learn how marketing automation can be used to personalize campaigns, plus, four other marketing automation superpowers.

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Content as a Service Is the Next Evolution for Marketing

In order for businesses to continue to provide customers and prospects with the right content, via the right channel at the right time, they will need to embrace CaaS.

By Andrew Medal
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Is Your Website Architecture Telling the Same Story as Your Content?

Designing a website requires more than a consideration of aesthetic principles. Between the growing complexity of brand storytelling and the role websites play in driving these content experiences, UX design has never been more important in making sure your content can do its job.

By Jonathan Crowl
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Three Simple Steps to Bring Content Personalization to Life

Content personalization has been talked about a lot lately. With so much content being created every day, content personalization is one of the most effective ways to help brands stand out from the crowd and get their target audience’s attention. The best marketers are delivering the right content to the right customer at the right time. But this is easier said than done.

By Michael Brenner
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Why Always-On Doesn't Cut It Anymore

We are drowning. From ads to content marketing and everything in between, we are drowning in a sea of branded messaging that is almost impossible to keep up with. But why?

By Nick Hajdu
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Sorry, That's Not What Our System Says

The next time you're tempted to overlook the small details of whatever you're working on – whether that's a technology for a digital interaction or something as simple as a well-thought-out meeting agenda, remember this: How you do the little things determines how you deliver the big things. No grand experience ever came from blowing off the details.

By Carla Johnson
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Crafting a B2B Marketing Strategy with Flow in Mind

I was first introduced to the concept of Flow as we reworked our brand story. The brainchild of psychologist Mihaly Csikszentmihalyi, flow is the engaged focus in an activity that brings an elevated level of enjoyment and fulfillment.

By Sean Schroeder
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How to Live by Your Unique Value Proposition

Creating a brand story and Unique Value Proposition isn't easy. But it's imperative if you don't want to fall into the "low cost leader" category of commoditization.

By Sean Schroeder
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Duct Tape, Bubble Gum, and WordPress

These days it's hard to get very far, when considering a new site launch or refresh, without coming across WordPress. Which is no surprise, considering it powers almost a third of the internet.

What is surprising is how often it's considered for larger organizations, especially when security and compliance with regulations like the GDPR can create significant risk.

By Sean Schroeder
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Struggling With Content Personalization? Play Cards Against Humanity

It might sound crazy, but a few rounds of Cards Against Humanity can teach you quite a bit about content personalization. Players quickly learn that no content experience is neutral. A combination of cards that delights one player might flop with everyone else.

By Sean Schroeder
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How to Measure Content Marketing to Reach Your Goals

Getting your content marketing analysis right isn’t just about finding out how successful your strategy is and validating it to stakeholders. It’s the only way you’ll be able to make your content marketing strategy better and use it for achieving business goals.

By Michael Brenner
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How to Use Data to Tell a Stronger Story

Data visualizations that don't communicate a larger story don't succeed. While data lends authenticity to a story, when the story is overwhelmed by it, and context takes a back seat, you run the risk of completely losing your audience. Jon Gatrell from Pragmatic Marketing explores the steps to balance your data, design, and messaging.

By Jon Gatrell
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Understanding How, When and Why Customers Buy

Once we understand what influences how people make decisions, we can look at how they rationalize the decisions they end up making. By understanding the interconnected and constantly shifting decision-making framework buyers use, it makes it easier to get our heads around how 21st-century customers make choices with their money.

By Carla Johnson
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Effective Personalization Emerging as a Top Priority as B2B Brands Look to Keep Pace on Creating Relevant, Contextual Buyer Experiences

As marketers adapt their strategies to enhance personalization efforts to a human level, an ongoing challenge is to scale that personalization to stay consistent through multiple channels.

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Content Personalization Instead of Promotion

With the rise of the Internet, consumers today have access to gazillions of information pieces. It is the dialogue between consumers and companies which is critical to the practice of creatin

By Michael Brenner
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Learn The Facebook Ads Two-Step For B2B Lead Generation

When it comes to lead generation with Facebook ads, your digital content plays a much bigger role than with AdWords or traditional display ads.

By Logan Mayville
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