Content Personalization has become a hot topic and many organizations are worried about missing a great opportunity to connect with their audiences and customers by not knowing where to start.
Marketing in a way that’s personal and yet automated is usually a point of confusion. However, according to Mautic Founder David Hurley, it is possible to do both of those things at the same time. Join Hurley to learn how marketing automation can be used to personalize campaigns, plus, four other marketing automation superpowers.
In order for businesses to continue to provide customers and prospects with the right content, via the right channel at the right time, they will need to embrace CaaS.
Designing a website requires more than a consideration of aesthetic principles. Between the growing complexity of brand storytelling and the role websites play in driving these content experiences, UX design has never been more important in making sure your content can do its job.
Content personalization has been talked about a lot lately. With so much content being created every day, content personalization is one of the most effective ways to help brands stand out from the crowd and get their target audience’s attention. The best marketers are delivering the right content to the right customer at the right time. But this is easier said than done.
The next time you're tempted to overlook the small details of whatever you're working on – whether that's a technology for a digital interaction or something as simple as a well-thought-out meeting agenda, remember this: How you do the little things determines how you deliver the big things. No grand experience ever came from blowing off the details.
I was first introduced to the concept of Flow as we reworked our brand story. The brainchild of psychologist Mihaly Csikszentmihalyi, flow is the engaged focus in an activity that brings an elevated level of enjoyment and fulfillment.
These days it's hard to get very far, when considering a new site launch or refresh, without coming across WordPress. Which is no surprise, considering it powers almost a third of the internet.
What is surprising is how often it's considered for larger organizations, especially when security and compliance with regulations like the GDPR can create significant risk.
It might sound crazy, but a few rounds of Cards Against Humanity can teach you quite a bit about content personalization. Players quickly learn that no content experience is neutral. A combination of cards that delights one player might flop with everyone else.
Getting your content marketing analysis right isn’t just about finding out how successful your strategy is and validating it to stakeholders. It’s the only way you’ll be able to make your content marketing strategy better and use it for achieving business goals.
Data visualizations that don't communicate a larger story don't succeed. While data lends authenticity to a story, when the story is overwhelmed by it, and context takes a back seat, you run the risk of completely losing your audience. Jon Gatrell from Pragmatic Marketing explores the steps to balance your data, design, and messaging.
Once we understand what influences how people make decisions, we can look at how they rationalize the decisions they end up making. By understanding the interconnected and constantly shifting decision-making framework buyers use, it makes it easier to get our heads around how 21st-century customers make choices with their money.
As marketers adapt their strategies to enhance personalization efforts to a human level, an ongoing challenge is to scale that personalization to stay consistent through multiple channels.
When it comes to lead generation with Facebook ads, your digital content plays a much bigger role than with AdWords or traditional display ads.
Wise business executives, content marketers, developers, and programmers understand that clarity is king in every aspect of their digital careers. And they use story to hack through the clutter, rise above the noise and be heard. Join Park Howell from the Business of Story in this webinar that will show why storytelling is much more than a marketing buzzword. Learn how to use this critical human skill to cut through the digital noise with your code, content and career.
Business storytelling in the digital world is like programming code: The cleaner it is the better the user experience. Park Howell from The Business of Story explains why the power of person-to-person communication is much more than a “soft skill”.
Contextually aware content can enrich online experiences by anticipating user needs, but it also demands that users have a firm grasp of the customer journey and information architecture already in place.