Mura Content Experience Blog

[Webinar] Storytelling: Digital's Most Disruptive Hack

Wise business executives, content marketers, developers, and programmers understand that clarity is king in every aspect of their digital careers. And they use story to hack through the clutter, rise above the noise and be heard. Join Park Howell from the Business of Story in this webinar that will show why storytelling is much more than a marketing buzzword. Learn how to use this critical human skill to cut through the digital noise with your code, content and career.

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How Storytelling Soft Skills Can Create Better User Experiences in Technical Careers

Business storytelling in the digital world is like programming code: The cleaner it is the better the user experience. Park Howell from The Business of Story explains why the power of person-to-person communication is much more than a “soft skill”.

By Park Howell
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Contextually-Aware Content Amps Up the Online Experience

Contextually aware content can enrich online experiences by anticipating user needs, but it also demands that users have a firm grasp of the customer journey and information architecture already in place.

By Geoffrey Bock
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MarTech Survival Guide at MuraCon 2018

Join Peg Miller as she teaches you how to ask the right questions of your vendor to make better MarTech decisions, identifying common pitfalls and how to avoid them, at MuraCon 2018 in Sacramento.

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Nine Things You Need to Know Before Buying Any Marketing Technology

While marketers are being charged with making technology decisions, we often lack the experience in evaluating technology and driving implementations, which can cause marketing technology implementations to fail.

By Peg Miller
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What Cards Against Humanity Can Teach Marketers About Content Personalization

What can marketers learn from Cards Against Humanity and how can you apply those learnings to your content personalization strategy? Sean Schroeder explains.

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MuraCon Keynote Announced! Park Howell from the Business of Story

As this year's keynote speaker at MuraCon 2018, The Business of Story's Park Howell will show us how using the power of story to communicate what you make happen as a Wisdom Worker can advance your personal and professional missions further, faster.

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A Conversation with Robert Rose - Part 2

In this first half of this conversation between blueriver’s Sean Schroeder and the Content Marketing Institute’s Robert Rose, they overviewed the current fragmented marketing landscape. To help marketing teams make sense of the terrain, both are ready with sound advice and critical thinking in part two of this discussion.

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A Conversation with Robert Rose - Part 1

What does the future of marketing look like? No one has a crystal ball, but the rise of constant connectivity and an ever-growing list of channels is making marketers’ heads spin.

So what can marketers do to more effectively reach their target audiences in this increasingly fragmented landscape? To dive into the future of marketing, blueriver’s Sean Schroeder recently sat down with one of the foremost experts on the topic, Robert Rose of the Content Marketing Institute.

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Beyond Lead Generation: Developing an Audience

Describing the value in an audience is one thing, but how can marketers obtain one in the first place? If existing marketing efforts aren’t making the grade, and data stores in place now are incomplete, then where do you begin? Marketing expert Robert Rose suggests using great content marketing experiences.

 

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4 Lessons to Help You Market like a Rock Star

Most creative individuals — whether we’re talking about rock stars, actors, or artists — don’t start with the audience in mind. Although they deliver content that appeals to widespread audiences, the creative process often begins as a personal journey.

By Sean Schroeder
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Want to Buy the Hot New iPhone X? Here Are 3 Product Messaging Lessons You've Probably Already Absorbed.

Even though Steve Jobs is gone, Apple remains a premier storyteller in tech. Not every company is ready to emulate this example, but Apple provides a shining example of how to transform product messaging into authentic conversations.

By Sean Schroeder
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How Uniting Marketing and IT Can Help Your Company

We often talk about sales and marketing alignment, but there’s another alignment that needs to happen: marketing and IT. It would behoove us all to get these disparate departments on the same page.

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Uncovering the True Value of Content Marketing Experiences

As marketers, trying to keep up with today’s fast-changing marketplace can seem like a herculean task. Not only are there dozens of channels (everything from traditional print to the wide array of digital channels like social media and email, just to name but a few) but there is often increasing pressure on marketers to bring in more leads with fewer resources. To say marketers are stuck between a rock and a hard place today would be an understatement.

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How to Provide Content Experiences that People Actually Find

By combining the talents of many different diverse individuals, from executive to technical staff to content marketing teams, businesses can effectively SEO themselves and position themselves for years or even decades of success.

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Turnkey Marketing Clouds Fall Short, Here's How You Can Build Your Own

Software providers have responded to the demand of an ever-expanding, technologically evolving marketing realm with “plug and play” marketing solutions that promise to handle everything at the push of a button. It might sound like a dream come true, but is it?

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3 Big Things Marketers Don't Get Right

We can get so caught up in the product and features that we forget who it’s actually for and why they benefit from it in the first place. “It's not about your products first and your company second. It has to be about the buyer. The buyer's at the center of the world." It has to be a marketing strategy based on the experience itself.
 

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How Marketers Can Create Binge-Worthy Content Experiences

The binge-watching phenomenon has taught cable networks and digital content providers important lessons about customer preferences. The behavioral shift also offers invaluable insights for savvy marketers about messaging, storytelling, and customer delight.

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What One City's Identity Crisis Can Teach You About Storytelling

By rebranding the city as America’s farm-to-fork capital, Visit Sacramento rewrote its narrative and brought it out of the Bay Area’s shadow. Sonya saw an opportunity to take advantage of the rising popularity of foodie culture while expanding Sacramento’s brand. Most importantly, the shift inspired residents to become brand advocates for their hometown.

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Will You Be Automated or Will You Invent Shipwrecks?

With the advent and popularity of Artificial Intelligence (AI) and solutions based on it, there’s been a lot of discussion about which jobs will be replaced by increasingly intelligent technology. Previous jobs were eaten by the information age and gave birth to the Knowledge Worker. So what comes next? The Wisdom Worker.

By Sean Schroeder
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