Insights from the Tactical to the Strategic
When an industry gets caught in an economic downturn, it can be a challenge to not only generate leads, but to nurture them as well. For marketer Bridget Kulla of James Hardie Building Products, it meant pivoting from B2B to B2C and going beyond digital to weather the housing market crash of 2008.
Watch the video and hear Bridget share her experiences with:
We hope you enjoy it.