Insights from the Tactical to the Strategic
“It’s getting tough out there.”
So begins “Connecting Content Marketing Experiences: Three Keys to more connected and aligned technology and marketing agendas.” Author Robert Rose (Digital Clarity Group, Content Marketing Institute) is commenting on a particularly sticky challenge that marketers are facing today:
Using data to deliver more contextual or personally relevant content to their target consumer
Indeed, a recent survey by Adobe has marketers listing their top priority as personalization.
At the same time, consumers are more widely connected than ever before, while also being more sensitive than ever to the data being collected about them and how it’s being used.
Add to that an expectation that every single experience they have with a brand be optimized and tailored specifically to their needs, and we have quite a challenge.
Join us as we delve into these topics and more with Robert to find out how we: